I really wanted a bold, simple and creative logotype. The company name is Amore Flowers. Amore means love in Italian, that's why I decided to incorporate that into the logo. The mark is a combination of heart and flower. I used bold outlines to help the logo stand out even more. This also helps the logo usage in a single color. The colors are inspired by the color of the flower I use as inspiration. The symbol works perfectly in small size and this makes me design a pattern from it. The pattern will be used in the brand assets such as business cards, birthday cards, and bags.