Airsoft Sofia Brand Identity

What is Airsoft?

Airsoft is a competitive team sport in which participants eliminate opponents by hitting each other with plastic bullets. They use very realistic weapons called Airsoft guns. Airsoft is commonly compared to paintball. Special forces use airsoft guns for training.

About the Company

Airsoft Sofia Field presents their one of a kind airsoft playground in Bulgaria. They give you the opportunity to feel the adrenaline of a strategical military simulation in realistic conditions. Armed with replicas of all kinds of firearms you will fire plastic pellets at your enemies which will give you the chance to eliminate them. Fully equipped with military armour you will be able to develop your tactical skills, orientation, physique, strive and reflex in absolute survival mode.
Any mistake could cost you the victory but not your life.

Brand Attributes

Each branding process starts with an understanding of the idea. To help a client figure out core values that need to be reflected in branding, I do an exercise with attributes. I brainstorm and write down as many attributes as possible.
Aggressive, Speed, Military, Sport, Guns, Bullets, Soldiers

The Identity

I started with the ideas and concepts. Of course, the first ideas are usually the most common ideas and they are overused in other designs. Like blood, scopes, guns etc. I decided to go in a different direction and make а wordmark with the custom aggressive looking typeface. When you want to represent aggression and speed avoiding rounded edges is a must. Airsoft Sofia team really liked the wordmark but it still wasn't good enough. Then I came up with the idea to add a "bullet" that goes through the name. This was the final concept. To convey the correct emotion of Airsoft, I used shades of grey and camouflage texture.

Brand Assets

For Airsoft Sofia team I did some facebook covers, some prints, business cards and some little stickers with camouflage texture.